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Sustainability
Background
- We are in a period of exponential worldwide
population growth (2X since 1960); we are continuing to
pollute our environment; we are using resources at ever
increasing rates; water shortages are happening
worldwide; we have increased CO2 in our atmosphere by 30%
since the industrial age began and we have affected the
protective ozone layer in the atmosphere.
- Future generations will have fewer resources, more
pollution and will have to compete with many more
people.
- The potential for our grandchildren to live good
lives is diminishing.
- We owe it to our descendants to begin the long
journey to true sustainability now.
- This will be recorded as an historic moment in time
and we are all part of it.
The Sustainability
Vision
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"Sustainable development is
development that meets the needs of the present
without compromising the ability of future
generations to meet their own needs."
-The Brundtland Commission Report,
The United Nations, 1987.
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Sustainability
Frameworks and Support
There are several frameworks for defining and measuring
working toward sustainability. A few of them are listed
below. Environmental management systems can provide the
structure of top management strategic involvement, goal
setting and accomplishment to allow an organization to work
effectively toward becoming sustainable.
- The Natural
Step
- Defines sustainability in four system
conditions
- Provides training for a shared mental model for
effective teamwork
- Ecological
Footprint
- Provides an easily understood conceptual
understanding of our individual impacts
- Conservation
Economy:
- Tackles the difficult task of describing a
sustainable society
- The site that documents best practices for social,
economic and environmental practices
- Natural
Capitalism
- Provides four key strategies to work toward
becoming more sustainable
- CERES
Principles
- 10 criteria to assess the environmental
performance of companies
- Created in response to the Exxon Valdez
disaster
- Bellagio
Principles
- 10 principles to guide an organization to work
toward sustainability
- Sustainable
Process Index
- Four criteria for sustainability applied to
processes, products and regions considering human
mass, natural and energy flows
- Environmental
Sustainability Index
- Criteria to measure national progress towards
environmental sustainability
- USEPA
Sustainable Industry Program
- This site helps industry sectors improve
environmental performance.
- Zero Waste
- A vision of a future when our society models
nature's waste free cyclical systems
- Zero Waste supports sustainability by reducing
extraction from, and eliminating waste to nature,
improving economic efficiency and making more
resources available to all
What is
needed?
To achieve sustainability, indicators of the visionary
sustainable condition must be chosen. These indicators can
then be used to measure and report progress. The indicators
typically fall into the following three categories.
- Financial
Accountability
- Clear standards
- GAAP, Annual
Financial Reports
- Environmental
Accountability
- Measurement
& reporting standards are under
development
- Toxic Release
Inventory, Global Reporting Initiative
emerging
- Social and Ethical
Accountability
- No measurement
or reporting standards today
- Vast cultural
differences globally
EMSs and
Sustainability
Environmental
management systems provide a structure for management to
integrate an effective sustainability program into regular
business procedures. Sustainability provides direction for
an EMS. For more information on creating a vision and integrating
sustainability into an EMS, click here for an agenda and presentations
from the July 18, 2003 “Reaching the Vision – Using your EMS to
Achieve Long-term Goals” workshop.
The California
Environmental Protection Agency (http://www.calepa.ca.gov/EMS)
has recently released a report on their Cal/EPA EMS Pilot Project
titled: "Environmental Management and Sustainability Program
Innovation Initiative Report on the Cal/EPA Environmental Management
System Project". It is the result of a multi-year study of EMS
effectiveness. The report and profiles of the companies involved are
available at http://www.calepa.ca.gov/EMS/Publications/2003/LegReport/.
The project found that EMSs
can be an important tool in better protecting the environment. The
pilot project showed the value of taking a systems approach to protecting
and restoring the planet. In practice it is establishing values,
creating a vision of a future wherein the values are fulfilled, setting
stretch goals, measuring progress toward those goals, reviewing practices
and progress, and making changes that will create desired results.
This practice can also be applied to our personal lives. This is the
work that we must all do in order to create a sustainable world.
Benefits
Companies are working toward sustainability for real,
valid reasons including the following:
- Increased sales, market share & profits
- Competitive advantage
- Brand recognition; market and public
perception
- Enhanced stock value
- Reduced costs; Energy savings and other
efficiencies
- Avoiding regulations and disposal costs
- Avoiding future liability
- Attraction & retention of valued employees
- Increased worker commitment and productivity
- Values or beliefs; It's the ethical thing to
do
Sustainability and Public
Agencies
Governments make provide
stewardship for our environment by making regulations and
other requirements. This has greatly reduced some of the
pollution problems of prior decades. Now we have an even
greater challenge, that of achieving a balance of reducing
the rate of pollution to that which the earth's systems can
handle and reducing the effects of prior pollution.
Governments are recommending EMSs
to business and industry as a means to help meet and move
beyond regulatory requirements. Public agencies should "walk
the talk" and take on sustainability strategies to show the
way to others.
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"We
do so much to prepare our children for the future,
but are we doing enough to prepare the future for
our children?"
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